Hospital Marketing: Let’s Focus on the Patient Experience

It’s a fact that hospital marketing is behind the times - in the age of AI, social media, streaming, and tech advancement, healthcare systems still rely on old marketing strategies; and, in a post-Covid world, they’re not working. In their December 2023 Healthcare Brew article, Alyssa Meyers and Maia Anderson dive into the future of hospital marketing. 

Quoting Michael Baron, of full-service marketing agency, Mower, the authors include: 

“When we think about the future of healthcare, the brands that are going to be really successful are the ones that are going to be able to tie in the science—whether that’s AI or telehealth, maybe it’s innovation—and humanity”

The team at Eyedog.US could not agree more. Patient experience - the power of acknowledging humans within the healthcare setting - will drive effective hospital marketing moving forward, into the impersonal tech world we see ahead. 

Check out Healthcare Brew’s article, The future of hospital marketing for their take. To take the first step towards a better patient experience through intuitive digital wayfinding, get in touch!